Has done his MBA from one of the top 20 business school in USA and has 15 years experience in the watch industry is heading the retail wing of Network LTd. He is a dynamic young entrepreneur who envisages the growth of this new venture in premium mens lifestyle segment at 50 % per annum.

As part of its diversification strategy, the company has entered into agreement with the following “Swiss lifestyle brands” & is the master franchisee for India.

1. “ALPINE CLUB of SWITZERLAND” life Style Products 
     (Including, Writing Instruments, Accessories, Baggage & Garments)

2. “SWISS MILITARY” – life Style Products
    (Including Watches, Writing Instruments, Accessories, Baggage & Garments)

3. “WENGER” – The Swiss Army Knife.

4. “EDELWEISS” - Garments, Kids wear & Toys.

5. “SWISS MILITARY – HANOWA” – Premium Wrist Watches

These brands have international market presence & reputation. These Products have already been introduced successfully in Switzerland, Australia, U.S.A.& many other countries .They are designed and manufactured as per the Swiss quality controls & carry an International Warranty.

The company has so far opened 5 Showrooms/Retail shop by the name of ‘Swiss Junction’ at following locations:-

1. M-7, GK M block market, Part I, New Delhi
2. #72, Ground Floor,Great India Place, Sector 38A Noida, U.P. 
3. #325,Third Floor, Great India Place, Sector 38A Noida, U.P.  
4. FA 22, Adventure Island, Metro Walk Mall, Rohini 
5. Shop No 123A, City Center, M.G.Road, Gurgaon , Haryana
6. DLF Golf & Country Club Gurgaon

The company is almost in the final stages of finalizing the locations for its EBOs in Connaught Place, Khan Market, Vasant Vihar & Lajpat Nagar New Delhi.  The company is envisaging opening 20 showrooms in the current financial year. The company further plans to open 100 showrooms, shop in shop by 2009/2010 and also plan to operate at all duty free shops in next two years, at all International Airports in India, arrange in-flight sales catering to the needs of corporate sector.

The lifestyle market is growing exponentially with innovative devices being launched everyday. This is a global trend and the Indian market is no different. Since the company’s brand has been the frontrunner in the lifestyle segment in the international markets, entering this segment with such a brand was a contemplative move on part of the company to mark its presence in the domestic market.

THE GROUP/PROMOTER PROFILE 

The founder promoter of the Group Mr. Gian Vijeshwar has more than three decades of experience in the Amusement & Entertainment Industry. The park Appu Ghar is the ultimate example of his expertise, which is successfully operational right from its opening in the year 1984. The brand Appu Ghar has such a recall value that almost all the Amusement parks of the country are being referred by this name of ‘Appu Ghar’.

The Group presently have many ongoing projects in hand, which are been managed through various associate companies of the group.

INTERNATIONAL AMUSEMENT LTD.

International Amusement Limited (IAL) was incorporated on 15th September 1984, with the primarily object to conceptualize and set up India’s first Amusement Park “Appu Ghar”, which was inaugurated on 19th November 1984. Spread over 15.5 acres of land, it houses 20 rides for in its premises.  IAL is a total debt free company and the entire equity is closely held by the promoters. As part of the expansion cum diversification programme, “Appu Ghar” had opened Snow and Ice games and Water Parks –“Oysters” in 1998, which is spread over 3.5 acres of land.

International Amusements Limited has initiated two State-of-the-Art projects in the entertainment industry in joint venture with Unitech Ltd. Two SPV’s have been formed to carry out the implementation of the projects, International Recreation Parks Pvt. Ltd (IRPPL) and Unitech Amusement parks Ltd (UAPL). The joint venture companies hold 50: 50 share in both the SPV’s. While Rohini Project (Unitech Amusement Parks Ltd.) is already operational, the second projects i.e. ‘e-City’ Noida will be operational by the end of this quarter, being built in collaboration with world renounced consultants. Besides these being two major investment projects for the company, IAL is also providing consultancy to both these SPV’S in Theme Park Development area, complementing its niche gained over the years of successful running of ‘Appu Ghar’.  

INTERNATIONAL RECREATION PARKS PRIVATE LIMITED

I.R.P.P.L. –promoters of e-City in Noida: International Recreation Parks Pvt. Ltd. (IRPPL) is the 50-50 joint venture between International Amusement Limited & Unitech Holdings Ltd.

The project ‘e-City’ is spread over approx. 147 acres of area in the prime location in Noida and comprises of Theme Amusement Park (World of Wonders & Arrival Village having different entertainment zones viz., Teen Zone, Children Zone and Family Zone),  Water Park with theme as “Calypso Beach” & Shopping Malls, a Multiplex, Hotels and Food Courts.

The project envisages construction of commercial area in which it will develop shopping malls, multiplex, food courts and hotels. The complex will cover total area of about 1.50 million sq ft to begin-with and will have two components at present:

• The Great India Place
• Gardens Galleria

The mall ‘The Great India Place’ covering almost 1 million sq ft will be the largest mall in North India.

Noida e-City designed by the World leaders : First in India to have all imported rides from world leaders likes of Zamperlla, Moser Rides,  Intamin, I.E. Parks, Whitewater etc.  some of the rides are being launched for the first time. e-city shall have attractions from leading Design Consultants of the World, viz., Forrec Ltd. - Toronto, Bose International – USA, Callison- USA, Management Resources – California, F & B Consultant– Cini-Little Inc. with an experience of 25 years of working with Disneyland, Lighting consultant- City Design Group- USA etc.

IRPPL has entered into an agreement with Time Warner’s  Cartoon Network’ channel to conceptualize the Children’s Zone of the park. Cartoon Network has attempted such a tie up for the first time in the world. The cost of projects (currently under implementation) aggregates to around Rs.9690 Million.

UNITECH AMUSEMENT PARKS LTD

U.A.P.L.: Unitech Amusement Parks Ltd. (UAPL) is the 50-50 joint venture between International Amusement Limited & Unitech Ltd.

This company is in the process of construction and implementation of Theme Amusement cum Entertainment Park and other commercial facilities ‘Adventure Island’ on approx. 62 acres of area in Rohini, Delhi.  The park is targeted mainly on the teenagers of north and west suburbs of Delhi that are thickly populated areas. The park expected to open in November 2006, is strategically next to the Rithala Metro station.

The retail space at Adventure Island is not built in a conventional mall style. Spread over 200,000 sq ft., Metro Walk has stores built on only ground and first floor on lines of the World famous ‘City Walk’ of Universal Studios. The Metro Walk aims to create an environment that makes its visitors enthusiastic for visiting the park. Stores at the metro walk will be up-market, exclusive iconic stores for example Provogue Loungewear, Ray Ban, Tag Heuer etc.

Adventure Island shall have all imported rides from world leaders likes Zamperlla, Moser Rides, Intamin, I.E. Parks, Whitewater etc. This project is also been designed by the world class consultants like Forrec, Oru Bose, City Design, Dan Euser Water Architect, Management Resources etc.

UAPL has entered into an agreement with Time Warner’s ‘POGO’ channel to conceptualize the Children’s Zone of the park. Adventure Island is about teenagers, thrill, adventure and style. Adventure Island and POGO have the same target audience and their association is to mutually benefit both parties.
The channel has high aspiration value, which the Adventure Island has tried to bring to reality.

The main focus areas of the Group are:

• Amusement / Leisure   -    Involves construction and operation of Amusement Parks, Water Parks, Family Entertainment Centers, Food Courts.

• Real Estate    -     Land development, Construction of Commercial centers,    Resorts Multiplexes etc.

• Lifestyle Products    -   Association with  Swiss Military Hanowa Watches, Switzerland,  Wenger Switzerland & Alpine Club of Switzerland.

NEW PROJECTS

As Corporate strategy, the Appu Ghar Group is planning to expand its operations to other high-flying states keeping in view the scope of development and spirited demand for Entertainment/ Retail Centers in those states. The company had sent its representation to various state Governments for the development of ‘Tourism City’ for which it has received a positive response and the communiqué has reached to its culmination at various places for such development.  The company envisages implementing these projects through its associate companies as a strategic move to lend individual focus for smooth running & successful completion of the projects.

MAJOR MILESTONES OF THE GROUP

• Operates and owns one of the prominent Amusement Parks of the country, ‘Appu Ghar’ situated in the heart of the capital city Delhi for the last two decades.
• Set up two State-of-the-Art projects in Amusement & Retail Industry in association with one of the leading Developers of the Country.
• The Projects are being developed in consultation with leading consultants of the world like Forrec, City Design Group U.S., ECA2 U.S, Management Resources California, Euro Pools UK , Cini Little USA Bose International USA,  Zamperla, Italy & Moser Italy to name a few.
• The childrens” zone of these projects are being developed in association with Cartoon Network and Pogo; both are the TV channels of Turner International that has 67% market shares among the children’s channels in India.
• Leading Financial Institutions of the country, IDFC & IL&FS have subscribed to the equity of these projects and their combined holding in these projects is about 20%.
• One of the associate company of the Group is listed on the leading stock exchange of the country ‘Bombay Stock Exchange’ and the shares are being regularly traded.
• Association with Leading Lifestyle Brand of M/S Swiss Military Hanowa, M/S Wenger SA and M/s Promoshirt Switzerland Alpine Club of Switzerland for being exclusive distributor of all its products/Brands throughout the territory of India.